![]() This space is also a bonded warehouse where 26 hogsheads of a Johnnie Walker Princes Street blend are maturing, to be bottled in a year’s time. Here you learn how blenders think about flavor when assembling a blend. This experience takes you underground into the cellar, which is styled after the old Johnnie Walker Bond in Strand Street, Kilmarnock. But it’s not until you go down into the “Whisky Makers’ Cellar” that you can truly appreciate the team’s skills. The 12-strong Johnnie Walker whisky maker team has played a significant role in developing the Johnnie Walker Princes Street experience, creating a seasonal blend and recording their insights on blending for the Journey of Flavor audio. Whisky Makers’ Cellar – 1.5 hours for £95 (around $130) You emerge into the “World of Flavor Tasting,” where you can let your heart rate settle at the bar while you end your tour by enjoying two drinks from a selection of Old Fashioneds, Highballs, and neat pours made from six expressions of the Johnnie Walker range. The tempo builds from a soothing soundtrack to a riotous finale, with spotlights picking out individual bottles tucked into a honeycomb of wall recesses, and all reaches a climax around a glittering carousel of colored light. DNA moment from “Jurassic Park,” but it succeeds.) Moving on, you’re bathed in a swirling kaleidoscope of rainbow colors as you’re taught how the fruity, spicy, and creamy flavors of the wheel are derived from maturation in oak, and how the blenders combine them to produce the different blends in the Johnnie Walker range. Visitors are introduced to a simplified six-segment flavor wheel, split into distillate and cask flavors, through an immersive 360 o experience orchestrated by the tour guide, or “experience ambassador” who controls the mood lighting, vibrant 3D projections, and voiceovers from the Diageo master blenders.Īn animated figure representing a distiller leaps around the wall illustrating how the decisions that are made in a distillery determine how different distillate flavors are created. You then move on to learn about the flavors from the four corners of Scotland-Johnnie Walker’s concept of regionality focusing on its brand’s homes of Cardhu, Caol Ila, Clynelish, and Glenkinchie distilleries. The Journey of Flavor tour breaks down the Johnnie Walker component whiskies into fruity, spicy, and creamy flavors. Once you’ve garnished your drink according to your corresponding recipe, selecting rose petals, nutmeg, cassia bark, sun-dried tomato, candied pineapple, or an orange slice, you will have prepared an Instagram-ready cocktail to share with your friends and followers. ![]() Look closely, and you’ll notice how the dispensers’ whisky chambers are angled identically to Johnnie Walker labels. The custom Highball stations detect readable tech in the colored base of your glass that corresponds to your wristband, instructing it to dispense one of six different Johnnie Walker blends over ice before being topped with an exclusive soda. This is a long room lined with jars of aromatic dried fruits, herbs, and spices. Next, you’re ushered into the “Grocer’s Sensorium” to build the perfect Highball. This introduction combines a Broadway-style performance with a Times Square light show as the storyteller boldly strides across parallel moving walkways-a reference to Johnnie Walker’s “Keep Walking” slogan. A performance artist then covers the 200 year history of John Walker & Sons-from its origins in a grocer’s shop in Kilmarnock to its rise to become the most popular whisky in the world. ![]() Guests use a dedicated side entrance where a host will greet you, check you in for the tour, ascertain your flavor preferences with a quiz to personalize your experience, and hand you a wristband whose color comes into play later on. #STREETS OF ROGUE ELEVATOR ACCESS MOVIE#The main tour brings the story of Johnnie Walker to life, combining audio-visuals, 3D projection, and high definition LEDs, all with a soundtrack of movie theater-quality. Journey of Flavor – 1.5 hours for £25 (around $35) ![]() Whisky Advocate gained a full-access tour ahead of opening day, and here is our report: The Tours It’s expected to attract over half a million visitors in its first year, as the centerpiece of Diageo’s $250 million investment in scotch whisky tourism. The new high-design venue, built inside a former luxury department store, has eight levels and is staffed with 150 people. Johnnie Walker Princes Street, the new flagship home and visitor attraction of the world’s best-selling whisky, opened September 6 in the heart of Edinburgh. The flagship attraction was built inside a former luxury department store in Edinburgh. ![]()
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